Blog

Notes on CRM, marketing and AI

• How AI is reshaping CRM marketing: 5 trends for 2025

  AI is no longer an experiment — it has become the backbone of effective CRM marketing. Here are the five key trends already changing the industry.

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• Building a professional community from scratch: the CRMparty story

  In four years CRMparty grew from a 50-person Telegram chat into the largest Russian-speaking CRM community. Here is the formula that works.

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• From agency to product: why I launched Letteros and how it went

  For five years I built an agency. Then I realised I wanted to build products. Here is the move from a services model to a product one — honestly, mistakes included.

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